Pitch-perfect
Startup emergency: from technical & visual overload to investor-ready presentation
The problem
A startup producing bicycle cleaning stations required a 180° transformation of their product pitch in one day. Initially, the presentation featured an overwhelming neon green background, excessive text, and technical details that were hard to grasp.
The goal was to create a visually appealing, clear, and compelling pitch that could capture investors' interest. Since the startup had gathered already very interesting data, we also wanted to highlight their work with intuitive data visualizations.
The value provided
Cohesive design
Redesigned the presentation to look much more modern, using the neon green brand color to enhance visual appeal and focus.
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Simple data visuals
Created clear and concise data visualizations, replacing text-heavy bullet points with intuitive charts.
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Strategic emphasis
Emphasized eco-friendly features from a cost-cutting business perspective, rather than focusing on the technicalities that make them possible.
Team visibility
Giving more prominence to the team members and highlighting their expertise and passion is a great tool to build credibility and trust with potential investors.
Piotr DrÄ…gowski, startup founder,
Manager @ Accenture
Working with Paloma was a game-changer for our investor presentation.
Her experience and understanding of what makes a pitch effective was evident and we were really impressed by how quickly she identified areas of improvement, both in content and visually.
Paloma has an exceptional ability to zero in on the key metrics that matter to investors and to communicate these data points in a clear, impactful and graphically beautiful way. Thanks to her, what started as a dry description became an engaging and compelling data driven story.
I highly recommend Paloma to any startup aiming to elevate their pitch through targeted, data-focused storytelling.